C
Businessesarewitnessingadifficulttime,whichhasinturnproducedinfluenceonconsumers’edsiretogogreen.However,shoppersarestilllayingstr essonenvironmentalconcerns.Twothirdsofcustomerssaythatenvironmentalconsiderationsinform.theirpurchasestothesamedegreeastheydidayearago,whilemorethanaquartersaythattheyarenowevenbetterawareoftheenvironmentaleffectonwhattheybuy.Thismayhelptoinfluencehowshopsstoregoodsontheirshelves.Andthecompaniesshouldstillmakeeffortstobecomemoreenvitonmentallyfriendly.Twooutofthreepeoplethinkitisimportanttobuyfromenvironmentallyresponsiblecompanies,withaboutoneinsevensayingthattheyhadevendecidedtotaketheircustomelsewhereiftheyfeltacompany’senvironmentalreputationwasnotgoodenough.HarryMorrison,chiefexecutive（主管）oftheCarbonTrust,sympathizes：“Iunderstandthissituationwheresurvivalisveryimportantnow.Butfromenvironmentalconsiderations,theclocdisticking—wedon’thavemuchtime.Inaddition,cuttingcarbonhasanimmediateeffectascostsdropandamediun-termbenefitforthebrand.”Largercompanieshaveanextr amotivationtolookatr educingtheircarbonfootprint,asnewrulesnextyearwillrequirebusinessesbobuycarbonallowancestomakeupfortheiremissions（排放）.Thosethathavetakenearlyactionwillhaveaheadstart.Morethantwothirdsofconsumersarenotclearaboutwhichcompaniesareenvironmentallyresponsible.Thissuggeststhatfirmsthatareabletorelayclearlytheirmessagetothepublicwillbeinapolepositiontoattr actshoppers.TheCarbonTrustbelievesthatitcanhelpbyinformingcustomersaboutthegoodworkcompaniesaredoing.“Whencompaniesaregranted（授予）thestandard,theycanusealogo（标识）inalltheirmarketingwhichmakesitclearthattheyareworkingtowardscuttingemissions,”Mr.Morrisonsaid.
64．What’sthemainideaofthepassage?
A．Businessesarefindingwaystosendtheirmessagetotheshoppers.
B．Companieswillsoongetinformationaboutcuttingcarbonemissions.
C．Firmsaremakingeffortstoencouragecustomerstokeepgoodsathome.
D．Firmsareurgedtocutcarbonemissionsbyshoppers’environmentalawareness.
正确答案：D
